Yann Vitet

Marketing & Communication Manager at Hubup

Could you briefly introduce youself ?

Today, we're handing the mic to Yann Vitet, Marketing and Communication Manager at Hubup. Discover his journey !

Sure! I’m Yann Vitet, 29 years old, and I’m the Marketing and Communication Manager at Hubup.

What is your background ?

A rather unusual path, as I come from the world of wine a world of conviviality and sharing (a bit like communication and the public transport sector)!

Passionate about wine, I studied wine and spirits business between Bordeaux and Avignon. After a few professional experiences in France and abroad, I managed a wine cellar. Then, I felt the need for something different.

Why did you choose to change careers ?

After three years in B2C management and sales, I decided to switch to marketing and communication.

In July 2022, I began a work-study Master’s program at Hubup, where I learned the fundamentals of digital marketing applied to public transport. I had the opportunity to build the company’s marketing and communication strategy — a challenging mission in which I was able to make my mark.

What do you do on a daily basis at Hubup ?

I’m mainly in charge of several tasks: managing our LinkedIn page and publishing content, as well as leading the redesign of our website. I also create external documentation using our own brand guidelines. Additionally, I handle internal communication by organizing events to strengthen team cohesion, and I coordinate our participation in professional trade shows.

I've always been drawn to languages and travel, probably because I was born into a multicultural and multilingual environment. Whenever I get the chance, I head off to explore a new country to grow in open-mindedness, independence, and inner richness. Traveling helps me grow!

As for my hidden talent, I know (almost) all the capitals of the world's countries and regions by heart. I'm also a trumpet player I've been playing since I was a kid.

What is your greatest pride?

I would say the success of my career change ! I first evolved through an apprenticeship in the complex and highly technical field of digital solutions for public transport. Communicating about technical aspects that we don’t always fully master is not an easy task.

Also, the website redesign a long and demanding process that eventually paid off !

What is your hidden talent/passion ?